[et_pb_section fb_built=“1″ admin_label=“Hero Section“ module_id=“nadeutsch“ _builder_version=“3.3.1″ background_color=“#f4f4f4″ background_image=“https://gruendermetropole-berlin.de/wp-content/uploads/2018/06/Neuroapplied_gruendermetro.jpg“ background_position=“center_left“ custom_margin=“60px|60px|60px|60px“ custom_margin_phone=“0px|0px|0px|0px“ custom_margin_last_edited=“on|phone“ custom_padding=“110px|0px|110px|0px“ locked=“off“ collapsed=“off“][et_pb_row use_custom_width=“on“ custom_width_px=“1280px“ custom_padding=“|||“ padding_top_2=“40px“ padding_bottom_2=“40px“ _builder_version=“3.3.1″ collapsed=“off“][et_pb_column type=“1_2″ _builder_version=“3.0.47″ parallax=“off“ parallax_method=“on“][et_pb_text module_id=“deutsch“ _builder_version=“3.3.1″]

english    deutsch

[/et_pb_text][et_pb_text admin_label=“Price“ module_id=“#deutsch“ _builder_version=“3.3.1″ text_font=“|700|||||||“ text_text_color=“#2a2a2a“ text_font_size=“30px“ custom_margin=“||40px|“ custom_padding=“|||“ animation_style=“zoom“ animation_direction=“left“ animation_delay=“150ms“ animation_intensity_zoom=“10%“]

NeuroApplied

[/et_pb_text][et_pb_text _builder_version=“3.3.1″ text_font=“||||||||“ text_font_size=“16px“ text_line_height=“1.8em“ header_font=“||||||||“ custom_margin=“|||“ custom_padding=“|||“ animation_style=“zoom“ animation_direction=“left“ animation_delay=“100ms“ animation_intensity_zoom=“10%“]Auf Basis von neurobiologischer Forschung und in Kombination mit Algorithmen analysiert NeuroApplied die unterbewusste Markenwahrnehmung. 
[/et_pb_text][et_pb_text _builder_version=“3.3.1″]english 
[/et_pb_text][/et_pb_column][et_pb_column type=“1_2″ _builder_version=“3.0.47″ padding_bottom=“40px“ padding_top=“40px“ parallax=“off“ parallax_method=“on“][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=“1″ admin_label=“Features“ _builder_version=“3.0.65″ custom_padding=“|||“ locked=“off“ collapsed=“off“][et_pb_row _builder_version=“3.0.65″ collapsed=“off“][et_pb_column type=“1_3″ _builder_version=“3.0.47″ parallax=“off“ parallax_method=“on“][et_pb_text admin_label=“Number“ _builder_version=“3.0.105″ text_font=“Roboto||||“ text_text_color=“#2a2a2a“ text_font_size=“60px“ custom_margin=“|||“ custom_padding=“||10px|“ animation_style=“fade“]01
[/et_pb_text][et_pb_text admin_label=“Title“ _builder_version=“3.3.1″ text_font=“||||||||“ header_font=“||||||||“ header_2_font=“||||||||“ header_4_font=“Roboto|700||on|||||“ header_4_letter_spacing=“1px“ header_4_line_height=“1.4em“ custom_margin=“||10px|“ custom_padding=“|||“ animation_style=“fade“]

Welche Vision habt Ihr für NeuroApplied? 

[/et_pb_text][et_pb_divider color=“#ffb500″ divider_weight=“2px“ disabled_on=“on|on|off“ _builder_version=“3.2″ max_width=“50px“ animation_style=“fade“] 
[/et_pb_divider][et_pb_text _builder_version=“3.3.1″ text_font=“||||||||“ text_font_size=“16px“ text_line_height=“1.8em“ custom_margin=“-30px|||“ animation_style=“fade“]NeuroApplied analysiert mithilfe neurobiologischer Forschung und Algorithmen explizite und implizite Wahrnehmungen. Damit vermittelt das Unternehmen ein umfassendes Bild über die Verbraucherreaktion zu einem bestimmten Thema. Darüber hinaus kann NeuroApplied die eigentlichen Antriebsfedern von Konsumpräferenzen vorhersagen und konkrete Vorschläge zur Verbesserung des Markenimages machen.
Unsere langfristige Vision besteht darin, Chief Marketing Officers von großen Marken in die Lage zu versetzen, eine datengestützte Positionierung und Produktbotschaft zu vermitteln, diese mit der Geschäftsentwicklung zu verbinden und so einen geschlossenen Feedback-Kreislauf zu bilden. Die Einbindung in andere Tools zur Erfassung von Daten zum Benutzerverhalten wie beispielsweise kundenseitige Marken-Apps, Zielseiten oder Social-Media-Assets ermöglicht den Abgleich kognitiver und verhaltensbasierter Daten, um so neue ganzheitliche Erkenntnisse zu gewinnen.[/et_pb_text][/et_pb_column][et_pb_column type=“1_3″ _builder_version=“3.0.47″ parallax=“off“ parallax_method=“on“][et_pb_text admin_label=“Number“ _builder_version=“3.0.105″ text_font=“Roboto||||“ text_text_color=“#2a2a2a“ text_font_size=“60px“ custom_margin=“|||“ custom_padding=“||10px|“ animation_style=“fade“ animation_delay=“100ms“]02
[/et_pb_text][et_pb_text admin_label=“Title“ _builder_version=“3.0.106″ text_font=“||||||||“ header_font=“||||||||“ header_2_font=“||||||||“ header_4_font=“Roboto|700||on|||||“ header_4_letter_spacing=“1px“ header_4_line_height=“1.4em“ custom_margin=“||10px|“ custom_padding=“|||“ animation_style=“fade“]

Welche Kenndaten zu Eurem Startup könnt Ihr uns zum jetzigen Stand geben?

[/et_pb_text][et_pb_divider color=“#ffb500″ divider_weight=“2px“ disabled_on=“off|off|off“ _builder_version=“3.2″ max_width=“50px“ animation_style=“fade“ locked=“off“] 
[/et_pb_divider][et_pb_text _builder_version=“3.3.1″ text_font=“||||||||“ text_font_size=“16px“ text_line_height=“1.8em“ custom_margin=“-30px|||“ animation_style=“fade“ locked=“off“]Wir haben unser Unternehmen 2016 gegründet und bisher bereits mehr als 100 Top-Marken untersucht. 98 % der Teilnehmer waren mit unserem spielerisch aufgebauten Fragebogen zufrieden. 93 % aller Teilnehmer haben den Fragebogen bis zum Ende ausgefüllt. Wir verfügen über einen Grundstock von mehr als 80 Eigenschaften, um eine Marke zu beschreiben. Zu unseren Kunden gehören Unternehmen aus den USA, Deutschland und Israel.[/et_pb_text][/et_pb_column][et_pb_column type=“1_3″ _builder_version=“3.0.47″ parallax=“off“ parallax_method=“on“][et_pb_text admin_label=“Number“ _builder_version=“3.0.105″ text_font=“Roboto||||“ text_text_color=“#2a2a2a“ text_font_size=“60px“ custom_margin=“|||“ custom_padding=“||10px|“ animation_style=“fade“ animation_delay=“200ms“ locked=“off“]03
[/et_pb_text][et_pb_text admin_label=“Title“ _builder_version=“3.3.1″ text_font=“||||||||“ header_font=“||||||||“ header_2_font=“||||||||“ header_4_font=“Roboto|700||on|||||“ header_4_letter_spacing=“1px“ header_4_line_height=“1.4em“ custom_margin=“||10px|“ custom_padding=“|||“ animation_style=“fade“ locked=“off“]

Wie seht Ihr die Rolle des METRO Accelerator Programms bei der Weiterentwicklung von NeuroApplied?

[/et_pb_text][et_pb_divider color=“#ffb500″ divider_weight=“2px“ disabled_on=“on|on|off“ _builder_version=“3.2″ max_width=“50px“ animation_style=“fade“ locked=“off“] 
[/et_pb_divider][et_pb_text _builder_version=“3.3.1″ text_font=“||||||||“ text_font_size=“16px“ text_line_height=“1.8em“ custom_margin=“-30px|||“ animation_style=“fade“ locked=“off“]Der METRO Accelerator ermöglicht es uns nicht nur den Zugang zu relevanten Stakeholdern im Bereich Markenstrategie bei METRO, sondern auch zu ihren strategischen Partnern
[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=“1″ _builder_version=“3.0.106″ custom_padding=“0|0px|0|0px“][et_pb_row custom_padding=“18.953125px|0px|0|0px“ _builder_version=“3.0.106″][et_pb_column type=“1_2″ _builder_version=“3.0.47″ parallax=“off“ parallax_method=“on“][et_pb_video src=“https://youtu.be/Kv2ZWhenLkA“ _builder_version=“3.3.1″] 
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Gründer: Lior Moyal
Gründungsdatum: Juni 2016
Standort: Hod HaSharon, Israel

Copyright: HOSPITALITY.digital
[/et_pb_blurb][/et_pb_column][et_pb_column type=“1_2″ _builder_version=“3.0.47″ parallax=“off“ parallax_method=“on“][et_pb_cta title=“Besuche NeuroApplied“ button_url=“http://www.neuroapplied.com“ url_new_window=“on“ button_text=“www.neuroapplied.com“ _builder_version=“3.3.1″ background_color=“#0c71c3″] 
[/et_pb_cta][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=“1″ admin_label=“Hero Section“ module_id=“naenglish“ _builder_version=“3.3.1″ background_color=“#f4f4f4″ background_image=“https://gruendermetropole-berlin.de/wp-content/uploads/2018/06/Neuroapplied_gruendermetro.jpg“ background_position=“center_right“ custom_margin=“60px|60px|60px|60px“ custom_margin_phone=“0px|0px|0px|0px“ custom_margin_last_edited=“on|phone“ custom_padding=“110px|0px|110px|0px“ locked=“off“ collapsed=“off“][et_pb_row _builder_version=“3.0.106″][et_pb_column type=“1_2″ _builder_version=“3.0.47″ parallax=“off“ parallax_method=“on“][et_pb_text module_id=“english“ _builder_version=“3.3.1″]

english    deutsch

[/et_pb_text][/et_pb_column][et_pb_column type=“1_2″ _builder_version=“3.0.47″ parallax=“off“ parallax_method=“on“][/et_pb_column][/et_pb_row][et_pb_row use_custom_width=“on“ custom_width_px=“1280px“ custom_padding=“|||“ padding_top_2=“40px“ padding_bottom_2=“40px“ _builder_version=“3.0.106″ collapsed=“off“][et_pb_column type=“1_2″ _builder_version=“3.0.47″ parallax=“off“ parallax_method=“on“][et_pb_text admin_label=“Price“ _builder_version=“3.3.1″ text_font=“|700|||||||“ text_text_color=“#2a2a2a“ text_font_size=“30px“ custom_margin=“||40px|“ custom_padding=“|||“ animation_style=“zoom“ animation_direction=“left“ animation_delay=“150ms“ animation_intensity_zoom=“10%“]

NeuroApplied

[/et_pb_text][et_pb_text _builder_version=“3.3.1″ text_font=“||||||||“ text_font_size=“16px“ text_line_height=“1.8em“ header_font=“||||||||“ custom_margin=“|||“ custom_padding=“|||“ animation_style=“zoom“ animation_direction=“left“ animation_delay=“100ms“ animation_intensity_zoom=“10%“]Based on neuroscience research combined with algorithms, NeuroApplied analyses subconscious brand perception.. [/et_pb_text][/et_pb_column][et_pb_column type=“1_2″ _builder_version=“3.0.47″ padding_bottom=“40px“ padding_top=“40px“ parallax=“off“ parallax_method=“on“][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=“1″ admin_label=“Features“ _builder_version=“3.0.65″ custom_padding=“|||“ locked=“off“ collapsed=“off“][et_pb_row _builder_version=“3.0.65″ collapsed=“off“][et_pb_column type=“1_3″ _builder_version=“3.0.47″ parallax=“off“ parallax_method=“on“][et_pb_text admin_label=“Number“ _builder_version=“3.0.105″ text_font=“Roboto||||“ text_text_color=“#2a2a2a“ text_font_size=“60px“ custom_margin=“|||“ custom_padding=“||10px|“ animation_style=“fade“]01
[/et_pb_text][et_pb_text admin_label=“Title“ _builder_version=“3.0.106″ text_font=“||||||||“ header_font=“||||||||“ header_2_font=“||||||||“ header_4_font=“Roboto|700||on|||||“ header_4_letter_spacing=“1px“ header_4_line_height=“1.4em“ custom_margin=“||10px|“ custom_padding=“|||“ animation_style=“fade“]

What is the vision of your start-up? 

[/et_pb_text][et_pb_divider color=“#ffb500″ divider_weight=“2px“ disabled_on=“on|on|off“ _builder_version=“3.2″ max_width=“50px“ animation_style=“fade“] 
[/et_pb_divider][et_pb_text _builder_version=“3.3.1″ text_font=“||||||||“ text_font_size=“16px“ text_line_height=“1.8em“ custom_margin=“-30px|||“ animation_style=“fade“]NeuroApplied analyses explicit and implicit perceptions with the help of neuroscience and algorithms. This way, the company provides a comprehensive picture of consumer reaction to a certain topic. Moreover, NeuroApplied can predict the real drivers of preference and provide clear suggestions for improving a brand’s standing.
Our long term vision is for Chief Marketing Officers of large brands to be able to perform data driven positioning and messaging and to link it with business performance and create a continuous feedback loop. Integration into other behavioural data collection tools like customer-facing brand apps, landing pages, or social media assets will enable matching of cognitive and behavioural data for the purpose of coming up with new types of holistic insights.[/et_pb_text][/et_pb_column][et_pb_column type=“1_3″ _builder_version=“3.0.47″ parallax=“off“ parallax_method=“on“][et_pb_text admin_label=“Number“ _builder_version=“3.0.105″ text_font=“Roboto||||“ text_text_color=“#2a2a2a“ text_font_size=“60px“ custom_margin=“|||“ custom_padding=“||10px|“ animation_style=“fade“ animation_delay=“100ms“]02
[/et_pb_text][et_pb_text admin_label=“Title“ _builder_version=“3.0.106″ text_font=“||||||||“ header_font=“||||||||“ header_2_font=“||||||||“ header_4_font=“Roboto|700||on|||||“ header_4_letter_spacing=“1px“ header_4_line_height=“1.4em“ custom_margin=“||10px|“ custom_padding=“|||“ animation_style=“fade“]

Which key figures could you provide us about your company in its current state? 

[/et_pb_text][et_pb_divider color=“#ffb500″ divider_weight=“2px“ disabled_on=“off|off|off“ _builder_version=“3.2″ max_width=“50px“ animation_style=“fade“ locked=“off“] 
[/et_pb_divider][et_pb_text _builder_version=“3.3.1″ text_font=“||||||||“ text_font_size=“16px“ text_line_height=“1.8em“ custom_margin=“-30px|||“ animation_style=“fade“ locked=“off“]We were founded in 2016 and already have over 100 top-tier brands researched until today. 98% of respondent were satisfied with our gamified questionnaire. 93% completion rate of questionnaires among all who started playing. We have a pool of over 80 characteristics to describe a brand. With customers in the US, Germany and Israel.[/et_pb_text][/et_pb_column][et_pb_column type=“1_3″ _builder_version=“3.0.47″ parallax=“off“ parallax_method=“on“][et_pb_text admin_label=“Number“ _builder_version=“3.0.105″ text_font=“Roboto||||“ text_text_color=“#2a2a2a“ text_font_size=“60px“ custom_margin=“|||“ custom_padding=“||10px|“ animation_style=“fade“ animation_delay=“200ms“ locked=“off“]03
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How do you see the role of the METRO Accelerator programme with regard to the further development of your company? 

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The METRO Accelerator not only can connect us with relevant stakeholders for brand strategy in METRO, but also with their strategic partners.

[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row custom_padding=“18.953125px|0px|0|0px“ _builder_version=“3.0.106″][et_pb_column type=“1_2″ _builder_version=“3.0.47″ parallax=“off“ parallax_method=“on“][et_pb_video src=“https://youtu.be/Kv2ZWhenLkA“ _builder_version=“3.3.1″] 
[/et_pb_video][et_pb_video src=“https://youtu.be/7DyAQ-vCZVw“ _builder_version=“3.3.1″][/et_pb_video][et_pb_blurb _builder_version=“3.3.1″] 

Founder: Lior Moyal
Founded: June 2016
Location: Hod HaSharon, Israel

Copyright: HOSPITALITY.digital
[/et_pb_blurb][/et_pb_column][et_pb_column type=“1_2″ _builder_version=“3.0.47″ parallax=“off“ parallax_method=“on“][et_pb_cta title=“Visit NeuroApplied“ button_url=“http://www.neuroapplied.com“ url_new_window=“on“ button_text=“www.neuroapplied.com“ _builder_version=“3.3.1″ background_color=“#0c71c3″] 
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Von Stefan Kny

Stefan Kny schreibt über die Themen Acceleratoren und Mobility. Kontakt: stefan(at)gruendermetropole-berlin.de